Pebbling is a social media trend that refers to small, thoughtful gifts or acts that show you’re thinking of someone. It may help foster connectedness, affection, and strengthen relationships.

The term pebbling, or penguin pebbling, comes from researchers’ observations of gentoo penguins in Antarctica during mating season. Male gentoo penguins present female penguins they are courting with the best pebble they can find. If the female approves, it becomes the first rock in their nest. This pebbling behavior continues throughout their lifetime together, even after their chicks are hatched.

Pebbling, among humans, refers to small acts of gift-giving and kind gestures that show care among friends, family members, or romantic partners. It isn’t limited to physical gifts either, and can include:

  • sharing videos or memes you think the other person would like
  • making someone’s favorite snack or cookie
  • sending flowers
  • giving them a handwritten note or card
  • creating a playlist for them
  • making a craft for someone
  • giving someone a meaningful but inexpensive gift

Pebbling can be especially helpful for long-distance relationships, from familial to platonic.

It’s also commonly associated with the neurodivergent community, where pebbling is viewed as a way to show you care. Some autistic communities online consider pebbling a neurodivergent love language because it shows affection without requiring verbal expression. It provides a spontaneous way to tell someone that something reminded you of them and that you care.

Keep reading to learn how pebbling can benefit your relationships and some pebbling ideas to get you started.

You can use pebbling to show you’re thinking of someone. It can help support the foundation of your friendship.

Some tips:

  • Pebbling should be thoughtful. It lets the other person know you are thinking of them. Pebbling should be tailored to their interests or your shared relationship and mutual interests. For instance, this might include sending a song or book recommendation you think they would like.
  • Focus on inexpensive but meaningful gestures: Pebbling shouldn’t include big gifts or grand gestures that make the other person feel indebted. It shouldn’t require too much effort, just enough to show you value their friendship. Be authentic and thoughtful.
  • You can use pebbles to build deeper connections. They can be a good opportunity to make future plans or schedule a phone call. For instance, when sharing a meme or an article, say, “This made me think of you. We should meet up for coffee soon.”
  • Set and respect boundaries: Make sure the other person is comfortable with the frequency and with your gift-giving. Pebbles should be appropriate and respect digital, social, and cultural boundaries, not creating pressure for the person to respond in a certain way. If the person is not interested, respect the boundaries they set.
  • Avoid constant pebbling: Pebbling only benefits your relationships if the person appreciates the gesture. Sending 20 TikToks before they respond may make them feel overwhelmed rather than appreciated. If a person doesn’t respond or reciprocate, it may mean they aren’t interested. If you aren’t sure whether your attempts at reaching out are appreciated, you can always ask. Aim for balance.

Here are some examples of physical and digital pebbling to get you started:

PhysicalDigital
Gifting someone a small item that you bought because it made you think of themSending someone a video on TikTok or Instagram or a meme that made you think of them, or that’s related to a shared interest
Bringing their favorite baked goodMaking someone a playlist of music that makes you think of them or that you think they would like
DIY-ing something you think they’d enjoySending a gift card for meal delivery to a restaurant they frequent after they have a baby or if they’re experiencing health issues
Delivering a handwritten card or noteReaching out to let them know you thought of them
Sending them flowers or a pressed flowerSending them a picture of the two of you
Helping tidy when they’re hosting a social gatheringScheduling a phone call to catch up
Bringing them a book you think they’d likeSharing an article that’s related to something they’re interested in or a book recommendation
Mailing or giving them a sticker or patch that depicts one of their interestsSending them a link to a shared favorite song or music video
Bringing their favorite coffee order to a hangoutSending a tutorial video for something they’ve expressed interest in learning

Pebbling can help both the gift giver and the recipient feel closer to one another.

According to 2019 research, giving practical gifts can reduce a person’s perceived psychological distance to the gift giver. This can help you feel closer, even if there’s physical distance between you or if you haven’t had a chance to catch up in a while.

It can also help with maintaining adult friendships if you’re in a life stage where you don’t have much time or energy for making plans, including if you’re busy with work, school, or parenting.

It’s also possible that reaching out through pebbling may inspire future plans, like getting coffee or going to an event together.

Pebbling and gift-giving in general are examples of prosocial behavior, which is any behavior that has the goal of benefiting another person.

According to two 2023 studies, prosocial behavior, including gift giving and gift keeping, reliably reduced loneliness and improved mood.

Pebbling describes making small, thoughtful gestures of friendship, including giving small gifts or sharing content online. The name comes from gentoo penguins in Antarctica, who present pebbles to a potential mate during courtship.

It can help maintain relationships with family members, friends, and romantic partners, especially if you are separated by distance or don’t get to see each other regularly.

Pebbling may help strengthen friendships, reduce loneliness, and improve the moods of both the recipient and the gift giver.

To get started, the next time you see a short video or meme that reminds you of a friend, send it to them and let them know. This may be one small way to connect meaningfully with others within the busyness of life.